Exactly what is geo marketing. Geo targeted marketing is the latest and hottest item that any small or medium sized local business could stumble across. Lets just say that not every business has a warehouse the size of a football field and wants to sell items all across the world or all across country for that matter. Most local businesses know that its crucial to have a web presence. What they are unaware of is how important the Domain name of the business is. Every company wants an individual identity and most business owners including myself in the past , will chose their personal or company name and add a dot com or dot net to the end of it, giving you something like joesmithinc.com. Wrong,.... wrong,.....wrong.!! Here's where Geo targeting comes in. Unless by chance you have a really highly searched generic term or keyword built- in in your business name , you need to rethink how valuable a domain name that has a geo specific town, city or state or region along with a keyword targeted service name or trade which relates to your specific business. Huh? To put it simply nothing could be more valuable to a business than to have a geo targeted domain name such as newyorkcitylawyers.com or floridarealators.com, orWheverYouservicePlusWhaterveyoudo.com. Why is this so important? Because of the way people do searches the likelihood of your JoeSmithInc.com showing up anywhere before page 99,500 aren't that great, where if you had a domain name that had a geo targeted location with your keyword service that you perform your business would have an huge additional advantage over your local competition
Google states that search results pages represent only 5% of the Internet. Thus, owning a keyword-targeted domain offers a business an additional advantage to search results or page rank alone. In addition, other data suggests that between 67% and up to 86% of online consumers reach websites through Direct Navigation, and are twice more likely to make a purchase than those coming from search engines.
The Direct Navigation Industry numbers are eye-opening. The advertising market
for Direct Navigation, or “type-in traffic” (refers to Internet visitors who
type an address directly into their web browser address bar, bypassing search
engines), will reach $1 billion by 2007.
In addition to Direct Navigation, many businesses, including major search
engines, are launching strategies for the exploding online local business market
estimated to reach $13 billion by 2010.
Other-level domains
In addition to the top-level domains, there are second-level domain (SLD) names.
These are the names directly to the left of .com, .net, and the other top-level
domains. As an example, in the domain en.wikipedia.org, "wikipedia" is the
second-level domain.
On the next level are third-level domains. These domains are immediately to the
left of a second-level domain. In the en.wikipedia.org example, "en" is a
third-level domain. There can be fourth and fifth level domains and so on, with
virtually no limitation. An example of a working domain with five levels is
www.sos.state.oh.us. Each level is separated by a dot or period symbol between
them.
Domains of third or higher level are also known as subdomains, though this term
technically applies to a domain of any level, since even a top-level domain is a
"subdomain" of the "root" domain (a "zeroth-level" domain that is designated by
a dot alone).
Traditionally, the second level domain was the name of the company or the name
used on the internet. The third level was commonly used to designate a
particular host server. Therefore, ftp.wikipedia.org might be an FTP server,
www.wikipedia.org would be a World Wide Web Server, and mail.wikipedia.org could
be an email server. Modern technology now allows multiple servers to serve a
single subdomain, or multiple protocols or domains to be served by a single
computer. Therefore, subdomains may or may not have any real purpose.
Official assignment
ICANN (Internet Corporation for Assigned Names and Numbers) has overall
responsibility for managing the DNS. It controls the root domain, delegating
control over each top-level domain to a domain name registry. For ccTLDs, the
domain registry is typically controlled by the government of that country. ICANN
has a consultation role in these domain registries but is in no position to
regulate the terms and conditions of how a domain name is allocated or who
allocates it in each of these country level domain registries. On the other
hand, generic top-level domains (gTLDs) are governed directly under ICANN which
means all terms and conditions are defined by ICANN with the cooperation of the
gTLD registries.
Domain names which are theoretically leased can be considered in the same way as
real estate, due to a significant impact on online brand building, advertising,
search engine optimization, etc.
A few companies have offered low-cost, below-cost or even free domain
registrations, with a variety of models adopted to recoup the costs to the
provider. These usually require that domains are hosted on their site in a
framework or portal, with advertising wrapped around the user's content, revenue
from which allows the provider to recoup the costs. When the DNS was new, domain
registrations were free. A domain owner can generally give away or sell infinite
subdomains of their domain, e.g. the owner of example.edu could provide domains
that are subdomains, such as foo.example.edu and foo.bar.example.edu.
Uses and abuses
As domain names became attractive to marketers, rather than just the technical
audience for which they were originally intended, they began to be used in
manners that in many cases did not fit in their intended structure. As
originally planned, the structure of domain names followed a strict hierarchy in
which the top level domain indicated the type of organization (commercial,
governmental, etc.), and addresses would be nested down to third, fourth, or
further levels to express complex structures, where, for instance, branches,
departments, and subsidiaries of a parent organization would have addresses
which were subdomains of the parent domain. Also, hostnames were intended to
correspond to actual physical machines on the network, generally with only one
name per machine.
However, once the World Wide Web became popular, site operators frequently
wished to have memorable addresses, regardless of whether they fit properly in
the structure; thus, since the .com domain was the most popular and memorable,
even noncommercial sites would often get addresses under it, and sites of all
sorts wished to have second-level domain registrations even if they were parts
of a larger entity where a logical subdomain would have made sense (e.g.,
abcnews.com instead of news.abc.com). A Web site found at http://www.example.org/
will often be advertised without the "http://", and in most cases can be reached
by just entering "example.org" into a Web browser. In the case of a .com, the
Web site can sometimes be reached by just entering "example" (depending on
browser versions and configuration settings, which vary in how they interpret
incomplete addresses).
The popularity of domain names also led to uses which were regarded as abusive
by established companies with trademark rights; this was known as cybersquatting,
in which somebody took a name that resembled a trademark in order to profit from
traffic to that address. To combat this, various laws and policies were enacted
to allow abusive registrations to be forcibly transferred, but these were
sometimes themselves abused by overzealous companies committing reverse domain
hijacking against domain users who had legitimate grounds to hold their names,
such as their being generic words as well as trademarks in a particular context,
or their use in the context of fan or protest sites with free speech rights of
their own.
Laws that specifically address domain name conflicts include the
Anticybersquatting Consumer Protection Act in the United States and the
Trademarks Act, 1999, in India. Alternatively, domain registrants are bound by
contract under the UDRP to comply with mandatory arbitration proceedings should
someone challenge their ownership of the domain name.
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